I don't really know if putting the expression "bloody hell" in an ad encouraging tourism to Australia is such a great idea. It might remind them of reasons why planning a trip to my fair homeland can be frustrating. After all, the answer from abroad to the bikini-clad babe's tagline question in the notorious TV ad: "So where the bloody hell are you?" is most likely to be :"Working my bloody ass off to save up for the bloody airfare for the whole bloody family." Now that can be bloody hell.
Good point! I guess that is why we only go downunder every couple of years.
Posted by: Faith | March 10, 2006 at 01:52 PM
As far as empty taglines go, it beats many. At least it's not something we've heard 100 times before.
Posted by: Jerry | March 10, 2006 at 06:28 PM