I don't really know if putting the expression "bloody hell" in an ad encouraging tourism to Australia is such a great idea. It might remind them of reasons why planning a trip to my fair homeland can be frustrating. After all, the answer from abroad to the bikini-clad babe's tagline question in the notorious TV ad: "So where the bloody hell are you?" is most likely to be :"Working my bloody ass off to save up for the bloody airfare for the whole bloody family." Now that can be bloody hell.
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I am a 35 yr old, Australian, living in America, who collects rare books, loves to read, write and play guitar.
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Good point! I guess that is why we only go downunder every couple of years.
Posted by: Faith | March 10, 2006 at 01:52 PM
As far as empty taglines go, it beats many. At least it's not something we've heard 100 times before.
Posted by: Jerry | March 10, 2006 at 06:28 PM